The Story
Every Phoenix Has an Origin Story
This one starts with ashes. Literally.
Mikel Brown 🔥
Founder | The One Who Started the Fire
Every operation has a beginning. This one didn't start with a business plan—it started with a pot of jam, a stubborn refusal to quit, and the kind of Appalachian grit that turns "I have nothing" into "watch me build something."
I'm Mikel Brown. A nurse by trade, a creator by nature, and the sole human behind every jar of jam, every dreamcatcher, and every slightly chaotic festival booth you'll find under The Mountain Phoenix.
This wasn't built in a straight line. It was built in pieces—through trial, failure, rebuilding, and the decision to keep going anyway. Where things broke down, something new got made. Where things ended, something else began.
That's where the name came from.
The Mountain Phoenix isn't just branding—it's the blueprint. Life knocked things down. Hard. And instead of staying in the ashes, I started making something out of them. Jams with personality. Dreamcatchers with stories. A booth that feels less like a table and more like an experience.
What started as survival turned into creation. What started as creation turned into connection.
This business runs on three things: creativity, resilience, and community. Every product is handcrafted. Every flavor has a story. Every event is a chance to meet people who care about real things—things made with intention, not mass production.
The flock may bring the chaos, the control, the drama, and the order…
…but this is where it all started.
"From ashes to art, and everything in between."
Meet Feeny 🦜
Commander of Chaos | Bell War General
Every brand needs a mascot. Ours has feathers, attitude, and absolutely no respect for personal space.
Feeny is a green cheeked conure and the official (self-appointed) face of The Mountain Phoenix. Hatched on April 11th, 2025, and adopted into the Phoenix Flock on February 14th, 2026, his presence was felt almost immediately. From that point on, things were never quiet again.
From the earliest jam batches to the first dreamcatchers, Feeny has been there—watching, judging, and making it very clear when something does—or doesn't—meet his standards.
What started as supervision quickly turned into control.
Feeny doesn't just exist in the space—he runs it. Whether he's overseeing production, inserting himself into every creative decision, or claiming whatever snack he's decided belongs to him, his presence is constant and unmistakable. There's no such thing as a quiet moment when Feeny is involved, and that's exactly how he prefers it.
Over time, his role has only expanded. What began as chaos has become command. With an ever-growing influence over the Phoenix, Feeny has taken full control of the environment around him—setting the tone, shaping the energy, and ensuring that nothing ever stays dull for long.
And then there are the bells.
What most would consider harmless has become a full-scale campaign. Feeny has declared war, and he is nothing if not committed. Every jingle is a challenge. Every ring is a call to action. This is not a phase—it's a mission.
Make no mistake—Feeny isn't just the mascot. He's the presence behind the brand, the personality woven into everything, and the reason nothing ever feels dull or predictable.
This is his operation.
Chaos is not a phase. It's a command.
Mr. KB Greene 🦜
Associate | Apprentice to Chaos
Where Feeny brings chaos, KB brings composure—or at least, that's the theory.
Mr. KB Greene is a Black-Capped Conure, hatched on October 15th, 2025, and adopted into the Phoenix Flock on April 23rd, 2026. From the moment he arrived, it was clear he wasn't going to stay in the background for long.
Recruited personally by Feeny to assist in his ongoing war against bells, KB has stepped into his role with surprising confidence. Observant, calculated, and quick to adapt, he tends to watch first and act second—making him a natural counterbalance to Feeny's all-in approach.
But don't mistake composure for passivity.
Whether he's quietly studying the chaos around him or inserting himself into the middle of it, KB is always learning, always testing boundaries, and always finding his place within the operation. He may still be in training, but he's already proving that he's more than just an assistant—he's a presence.
Still refining his role, but already making an impact, KB is learning the ways of controlled chaos… one mission at a time.
Trained by chaos. Deployed with purpose.
Sir Bamm-Bamm of Fluffington 🦜
Chief of Office Drama | Keeper of the Tea
Every operation has its intelligence network. Ours happens to be impeccably groomed and slightly judgmental.
Sir Bamm-Bamm of Fluffington is an English Parakeet, hatched on October 15th, 2025, and adopted into the Phoenix Flock on April 6th, 2026. From the moment he arrived, he carried himself with a certain… refinement. Calm posture, composed presence, and an air that suggests he knows far more than he lets on.
In public, Sir Bamm-Bamm is the picture of class. Prim, proper, and perfectly behaved—he observes with quiet dignity, offering little more than a glance or a subtle shift in posture. But behind the scenes?
That's where things get interesting.
When the audience fades and the day winds down, Sir Bamm-Bamm becomes the undisputed authority on everything happening within the Phoenix Flock. Over fresh millet and trusted company, he's known to share the latest developments, whispered observations, and just enough commentary to keep things… informed.
As Chief of Office Drama, nothing escapes his notice. He knows who's who, who did what, and exactly when it happened. Whether he's monitoring interactions or quietly piecing together the story behind the scenes, his role is essential—and his sources are impeccable.
Polished on the surface. Unfiltered in private. Always watching.
Elegance in public. Drama in private.
Louise 🦜
Head of HR | Enforcer of Order
Every operation needs rules. Louise makes sure they're followed.
Louise is a Fancy Parakeet, adopted into the Phoenix Flock on April 4th, 2026, alongside her partner Thelma. The two were rarely seen apart—balanced, in sync, and always aware of everything happening around them.
Then, on April 14th, 2026… everything changed.
Thelma was gone.
No one speaks of the details. No one really knows what happened. And if you ask Louise about that day… well, let's just say there's a reason people don't ask twice.
Since then, Louise has taken on a new role within the flock.
Where others bring chaos, control, or commentary, Louise brings accountability. She watches. She notes. And when something crosses the line, she makes sure it's addressed. There are no warnings. No gentle reminders. Just a quiet, unmistakable understanding that if Louise is paying attention… you've already been noticed.
As Head of HR, nothing escapes her. Every action, every misstep, every whispered moment—it all gets filed away. She doesn't raise her voice. She doesn't need to.
And while most keep their distance, there is one exception.
For reasons no one questions, Louise has a particular tolerance for Sir Bamm-Bamm of Fluffington. Perhaps it's mutual respect. Perhaps it's the shared appreciation for knowing more than they say. Or perhaps… HR simply values a reliable source of information.
Either way, one thing is certain:
Louise doesn't forget.
And she doesn't overlook.
You're not in trouble… until she notices you.
Want to Be Part of the Story?
Come find us at an event, grab something handcrafted, or just follow along for the chaos.